Bob Pearson, Chief Technology & Media Officer at WCG is launching his new book, Pre-Commerce, at a special event just before SXSW this year. Bob wanted to do something unique, cool, and captivating with mobile technology. Hello 44Doors. Our teams quickly put their heads together and built a QR code-driven campaign through personalized bookmarks found in pre-release copies of the book. Each bookmark drives traffic to a 44Doors-powered smart-site and delivers a special video from Bob encouraging folks to share their thoughts about Pre-Comerce through Facebook and Twitter, directly from the 44Doors-powered smart-site. There is also a contest to win one of two Amazon Kindles that is powered by our integrated email opt-in functionality. Social Sharing. List Building. Excitement. Powered by 44Doors.