Have you given much thought to the Social Index of your customers? Do you rely on third-party companies to tell you which customers should receive special attention, VIP treatment, freebies, and promotions? Ever wished you could see which of your customers are most influential based on your terms?Many companies are putting a great deal of emphasis on Klout and Kred to determine the “value” of an individual regarding their social influence. What most companies fail to realize is that the measure of real influence is not based on the size of the megaphone, but on the admiration of the audience.
If I have a Twitter following of thousands, and have hundreds of friends on Facebook, what truly matters isn’t how much they click on my content, like my comments, or share/retweet my thoughts. What really matters is how much I can motivate my network to take action and bring them closer to the brands I love. This is why we have built this functionality into our Capture platform. We can track not just the popularity of shared content, but track the conversions of specific individuals and understand the multiple levels of engagement. If one person is a significant motivator to 50 of his friends, as measured by an actual conversion (sale, registration, inquiry, etc.), that tells us that we have the makings of a true customer advocate. This bares a stark contrast between someone who may share our content with thousands of followers, generate hundreds of clicks, but fails to convert at the same levels.
Behind the scenes, we can see which of your new customers are sharing the link with others, on which networks/channels, which ones are generating real conversions, and what the customer’s 2nd, 3rd, and 4th degree influence really looks like to your company. Real numbers. Real results. Real ROI.
Influence shouldn’t be measured simply by a person’s social networking skills. It should be measured by their ability to deliver true influence, and true conversion, for your brand. Consider measuring the impact of your social effectiveness by people, and not by content. Just like real life, you’ll have fewer, but stronger relationships, increased loyalty, and a true communications platform that will boost your results in ways you never imagined.
Copyright 2013 44DoorsAll Rights ReservedBack to Top