A customer recently inquired about putting a phone number behind a short URL. Actually, he wanted to put it in a QR code, but to us, it’s all the same. While Capture didn’t yet support this feature, we spent a [...]
I was speaking with one of our enterprise customers recently when the topic of SEO, Short URLs, and redirects came up. After a bit of conversation, they decided to have their SEO firm do some research and chime in with [...]
TOO MANY BUTTONS! Have you noticed that when you go to download a popular mobile app from someone’s website, there are buttons for iPhone, Android, Blackberry, etc.? Websites are starting to look like the side of a popular highway that [...]
The debate around QR codes has been a lively one. Some claimed they were dead about the same time they began to find favor with marketers. Others put on a more creative hat and found some very creative ways to [...]
When creating your mobile call-to-action, always remember that 3 is greater than 1. In more examples than I can count, marketers fail to enlist the three most common ways to engage with mobile users. I’ve seen URLs (many of them [...]
More and more, our clients are beginning to approach us with challenges around eliminating paper through the use of mobile data capture. Fortunately, we have a great solution. You may not realize it, however Capture now supports digital signatures. In [...]
As a marketer, how often do you link to online content from emails, newsletters, text messages, signage, handouts, brochures, and advertisements? Unless you are on vacation, the answer is likely “daily.” So many times I have seen ads for calls-to-action [...]
After using Capture for a length of time, it is easy to create pages and pages of links and QR codes. When you have dozens or hundreds of people creating new items every day, the list can become unwieldy – [...]
One of our global beverage clients recently shared a challenge with us regarding the requirement of some countries (in this case, Canada) requiring that certain types of content must be published in both English and French. Our client was faced [...]
We are often asked why we chose 3 options for our rating system rather than including 2 options (thumbs up/down) or 5 options (gold stars) when soliciting feedback using our commenting service, 2Cents. I am always happy to share that [...]
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